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2Merkato™ has been set up by eCom® Advertising to provide integrated information on Ethiopian business. As a shopper has to find a smart route and good guide to go to Merkato (hence the name tomerkato) and shop there, 2Merkato will serve as a smart route and good guide to business in Ethiopia. It contains virtually every important information a businessperson or a potential investor needs while doing business in Ethiopia or trading with businesses located in Ethiopia. The information is provided in easy to navigate formats and contains the regulations, procedures, incentives and statistics of Business Startup in Ethiopia, Investment in Ethiopia, Import to Ethiopia, Export from Ethiopia, Shipping, Ethiopian Tax System and Ethiopian Customs. 2Merkato also serves as a launch pad for people, who want to start business in Ethiopia.