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About

Balance Interactive, established in 1997, is a well-respected and solidly established web development and design consultancy that excels in meeting clients’ organizational goals using online technologies and tactics.  Our client list includes a “who’s who” of trade shows, associations, state and local governments and commercial organizations.  

Balance Interactive has a unique web practice built upon a balanced offering of strategic advisory and implementation services delivered with enthusiasm, expertise and integrity.

We provide a full range of services designed to meet our clients' needs, whether the organization seeks to be at the forefront of technology or is just beginning to apply technology.  

Website Strategy.  Key stakeholder surveys and analysis, current site analysis, competitive analysis, organization goals, content analysis, an overview of current technology tools and infrastructure, and recommendations on how to leverage all these components make your website strategy a valuable and unique deliverable.

Website Design, Site Architecture and Usability.  Great design requires focusing on the website's audience from the very beginning and checking at each step of the way to be sure targeted users will be able to efficiently and effectively use your site. Our user-centered design process collects information about your users and goals at the beginning and maintains that focus throughout the process.

Content Strategy, Writing and Editing.   To powerfully deliver your message, we develop a strategy for all content and then write and edit copy to support your website strategy, email newsletter and/or SEO campaign. Together we develop content that engages your visitors and creates compelling calls to action.

Website Coding, Programming and Integration. Our programming services include custom web application development, integration with third-party vendors and database integration.  

Online Marketing.  Search engine optimization (SEO), keyword research and content optimization.  Marry traditional outreach mechanisms with new social media tools to create the most targeted and effective online campaign for your organization.

Software Selection. From RFP development to vendor selection, we can help you determine the best content management, knowledge management, customer resource management system or other tool for your needs.

Our company’s growth can be attributed to a unique blend of hard work, a focus on always being open to new ideas and technologies, setting and achieving high expectations, listening, and building a team that leads balanced lives.

Located in Springfield, Virginia, Balance Interactive is a Small Business Administration (SBA) certified woman-owned business and a State of Virginia certified woman-owned business.  We are also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network.

We have a versatile team comprised of strategists, designers, programmers, project managers, and experienced front-end developers.  Review our full portfolio at www.balanceinteractive.com.