Integra

“Zooming in” to spot problems!
Business Binocular, an insightful blog exclusively meant for business executives to find answers to their business problems

Monthly Labor Review research reports that more than 56% of companies fail within the first four years of starting up. While this statistics may be common knowledge, the various reasons for this alarming failure rate are not.
Integra Global Solutions, a company that provides various services to businesses, have taken it upon themselves to bring this failure rate down. Business Binocular, their novel and insightful blog platform, identifies business problems faced by business executives and offers useful suggestions to tackle them.
Businesses commit errors across different areas. The blog will be categorized based on business tasks and problems, identified from the perspective of a business executive. Some businesses commit financial errors, some commit managerial errors, some fail to keep on par with competitors and some are ignorant when it comes to implementing effective marketing strategies. These are just a few of the reasons why businesses find themselves in trouble. There are many such difficult areas and you can tune into the blog to find out how to avoid such business traps.
Mr. Ganesh Ranganathan, Founder Director - Business Binocular and Integra Global Solutions, says, “These blog posts would be fun to read, but above all very informative. Our experience in building Integra from a 2 person to a close to 200 person company has taught us priceless lessons that we’d like to share with other businesses so that they can build and operate their businesses better. If Business Binocular can bring positive change to just one business, we couldn’t be happier!”
Business owners are also encouraged to share their experiences, business problems they encountered and how they overcame them. Readers can also follow these blog posts on several social networking sites like Facebook, Twitter and LinkedIn. The company invites readers to post their comments and feedback on the blogs.
The editor and the contributors of business binocular hope that the useful information they contribute would not only help bring the 56%-failure rate down but also provide useful information for businesses to develop.