About

Charleston, with all her staggering steeples and elegant peoples, has evolved into the number one wedding destination for in-love couples all over the world. As the owner of a long-standing Charleston couture bridal boutique, Sarah Black slowly observed the need for something unique in the city. Couple that with the savvy shopper in a downturn economy, married with the desire for couture beauty, and Sarah’s idea of Fabulous Frocks came to life recognizing one very important fact:  A smaller budget doesn’t mean you have to settle.

Fabulous Frocks was founded on the principle that every bride deserves not only her dream dress, but an equally great shopping experience.  As the price of designer quality gowns increases, many brides find that their dream gown is out of reach. They end up settling for the next best gown, going way over budget to look how they want on their wedding day, or sacrificing their shopping experience to get a deal at a sample sale or warehouse sale.   Fabulous Frocks offers the boutique shopping experience without the high price tag. Each Fabulous Frocks boutique prides itself in providing a fun shopping atmosphere with one-on-one appointments and beautiful designer gowns.

We feel that being a part of someone’s wedding is a privilege. Exciting, rewarding and all together fulfilling, Fabulous Frocks® has become synonymous with giving each and every bride exactly what she’s looking for. Thus we’re inviting you to be a part of the experience. We want to share the joy of being a part of the Fabulous Frocks® team with your city by offering you a piece of the wedding cake.

By buying into a Fabulous Frocks® franchise, you’ll be given the opportunity to own your own high-end boutique without having to invest a lot in start-up fees and inventory. We offer comprehensive training, consignment programs allowing access to all Fabulous Frocks® boutique’s inventories and our warehouse, and the ongoing support of our team from each boutique holding your hand as you get your feet on the ground. Imagine your carefully curated boutique being advertised in the nation’s leading bridal publications. Imagine being part of an incredible community of stores and boutique owners — by extension, a family with a vested interest in your professional success. This is an amazing opportunity, and personally, we can’t wait to meet you and welcome you to the team!