Ipsos

Founded in 1975, Ipsos is the only independent, publicly‐listed company in the research field that is managed by research professionals. Ipsos begun as a French company has grown beyond its French roots and had achieved continuous improvement. The growth has been both organic growth as well as an aggressive strategy of acquiring companies who shared Ipsos Vision.

Since 1990, Ipsos has expanded into more than 84 countries worldwide through either creation or acquisition. The growth has been built with both internal and external funding, including the stock market. Ipsos debuted on the Paris Stock Exchange on July 1, 1999. Ipsos currently is 3rd largest research company in the world.

Ipsos has always been committed to building an organization dedicated to a single endeavor ‐ survey based research.

Ipsos works with single aim: providing the clients with the best service, using qualitative or quantitative methods.

Ipsos works on a 6 point strategy that can be in brief described as follows:

1.     To help clients react to real‐world scenarios and challenges successfully by getting knowledge, not just data, and always providing actionable, value‐added insight as quickly as possible.

2.     Provide specialized services in six broad research categories with world‐class experts managing each global business division.

3.     To provide accurate research support validated across over 80 countries and in numerous product and service categories.

4.     To treat clients as the heart of business, and have Key Account Management system to ensure consistency from project‐to‐project, market‐to‐market with international skill‐based teams and ensuring that account leaders know their client's business intimately.

5.     To grow faster — but responsibly — than the average for the market research industry.

6.     By involving staff at all levels and in all stages of the company's growth and financial success, now and in the future.

As one of the strategies, Ipsos has six specialized units – each one providing specialized research solutions to the clients. These units are

1.     Advertising Research Specialist     Ipsos ASI
2     Social research and Corporate reputation specialists     Ipsos Public Affairs
3.     Customer and employee satisfaction research specialists     Ipsos Loyalty
4.     Media, Content and Technology Research Specialists     Ipsos MediaCT
5.     Innovations and Brand Research Specialists                       Ipsos Marketing
6.     The Survey Management, Data Collection                             Ipsos Observer
and Delivery Specialists    
   

IPSOS MIDDLE EAST AND NORTH AFRICA

Started in 1988 in Lebanon, today, is one of the leading research companies in the Middle East and North Africa (MENA) region, operating in most of the major Arab countries with a full fledge offices in 10 countries but having field set up and affiliate offices in entire MENA region. This Ipsos is not only leading research agency in terms of turnover but also coverage.

Following the worldwide strategy, Ipsos in the MENA region, has the same previously mentioned specialized units under one umbrella “Ipsos”.