In-House Public Relations
In-House Public Relations helps you tell your story to the right people, at the right time, the right way. That could mean talking to reporters, conducting a community or one-on-one meeting, working with legislators, issuing a search-engine optimized release, or writing on a Facebook page or Twitter feed. It also could mean responding to a threat to your business. Our toolbox is full of traditional and social media tactics.
In-House Public Relations is an award-winning full-service public relations firm with experience helping companies as large as AT&T and K. Hovnanian Homes and as small as Jockey Hollow Dentistry, a local dental practice. Our principal, Doug Fenichel, APR, is also the federally certified public information officer for the local fire department.
We’re a small firm, and that has some advantages. You get the same level of expertise as a large firm but you don’t pay for services that you don’t use. In-House Public Relations is part of a national network of experts. If you need a very specific expert, it’s as far away as the phone. But if you don’t need that person, why should you pay for it? And you won’t get pitched by a big-wig and serviced by a rookie.
Your reputation, we believe, is your most powerful sales tool. We believe that every business has a unique story to tell. That story should include who you are, why you do what you do and what sets you apart from your competition. You can beat ‘em on price for only so long. In today’s Web-driven world, your customers are checking you out and you need to tell your story instead of leaving that or someone else.
You need to tell that story across a variety of communications channels. We’ll create a program that takes full advantage of social media, but also uses traditional channels. After all, the most powerful way of doing business is still a face-to-face conversation!
Let us listen to your challenges, successes and ideas and develop a program to tell your stories to those who can help your business succeed.