Maureen ‘Mo’ McFadden is owner of McFadden & McFadden P.R. based in Santa Barbara and celebrates its 20th year in business in 2012. The public relations firm found it's niche in working with Arts & entertainment companies and has also repped non-profits in the local area. MnMPR enjoys working closely with arts, non-profits, and entertainment companies to create an overall image and/or design a publicity campaign for a specific event. In addition, McFadden has worked on both sides of the P.R. fence – as a writer and press agent – giving her a highly qualified approach in presenting stories to the media.
MnMPR has a strong relationship with the media in town as well as contacts around the country -- it is those relationships which bring the great results. Company can create an ad campaign as well as brochures, manage Facebook pages, Twitter accounts and outreach to community organizations for cross-promotions.
Maureen won an Independent Theatre Award for her ground-breaking work in publicizing the Performing Arts League in its first five years. She has also received awards for Best PR Professional from Bonnie Carroll’s LifeBitesNews.com in 2007. She has been a guest speaker at Women’s Economic Ventures on PR & Marketing as well as High School career days and UCSB’s Communication Association.
More than any awards, results for the clients are what make the difference for this small yet powerful firm.
Prior to moving to Santa Barbara in 1989, she wrote for The Hollywood Reporter , worked as an account executive at Rogers & Cowan, did ProBono PR for the Wildlife Waystation and L.I.F.E. (Love Is Feeding Everyone) and toured the U.S. & Canada for two years (1980-82) on rock ‘n roll tours. She studied dance and acting from a very early age which contributes to her innate knowledge of how to PR a theatrical production and support the talent. McFadden grew up outside Philadelphia, and lived in D.C. and New York City before landing on the West Coast in 1982.
Current clients include: Santa Barbara Children’s Chorus, Community Film Studio Santa Barbara, Oreana Winery, Santa Barbara Dance Theatre, Eden Autism Services, and Three Pickles Deli.