About

We are Nubian Elixir™: The Global Resource for Melanated Brands. We are the World's #1 online Black Beauty Brand Boutique! Visit www.nubianelixir.com to shop for Skin, Hair, Nail, Make-Up, Body Care, Fragrance, and Oral Hygiene products for men and women. We sell Dirt Don't Hurt, Golde, Black Girl Sunscreen, IYOBA, AJ Crimson, Buttah, Kreyòl Essence, Therapeutate Parfum & much more!

Nubian Elixir™ was founded in 2020 by Raquel Ni'Kol, because for years she knew there was something missing in the world of Black Beauty.. Shelf Space. She decided to create a domain where these exquisitely crafted brands could occupy not 8% or 15%, but 100% of the space for a better opportunity to exist, grow, and prosper.

The Company's Core Values:
Integrity: Always operating with the highest standard. Always genuine.
Diversity: Always being a place where everyone's beauty is appreciated.
Quality: Providing amazing products, and premium customer service.
Leadership: Setting the Example.
Commitment to Growth. Commitment to Excellence.

Our Mission: Promoting brands created, managed, and sold by people of color (i.e."melanated" people). Further, Nubian Elixir's™ philosophy is founded on the principle of ensuring that these masterly crafted brands are showcased globally. Our Ultimate Goal? A platform "Where ALL BEAUTY COUNTS, and the Worlds of Beauty & Opportunity Connect.