About

Potratz works with automotive dealers in creating Digital Advertising Campaigns that reach car shoppers with social marketing, video marketing, email marketing, and search marketing.  Potratz also creates custom automotive websites for car dealers and dealer groups which utilize the latest technology for automotive websites.  Potratz automotive websites are built custom with the auto dealers sales process and brand identity as a focus.  Potratz also provides automotive micro sites and automotive landing pages.  Potratz currently works with over 83,000 websites to position an auto dealers message to 96% of car shoppers.  

In recent studies according to leading sources 98% of car shoppers start their search online with the manufactures website and then seek out local car dealer websites for additional information prior to visiting a car dealer.  

Potratz opened for business serving auto dealers in 2001 as a traditional full service automotive ad agency and in 2002 started focusing more on automotive internet marketing prior to Google's PPC boom.  In 2006 Potratz starting building automotive websites in-house due to lack of 3rd party automotive website vendors providing the technology that Potratz was seeking for it's growing car dealer client list.  In 2007 Potratz revamped it's automotive internet marketing  department and developed it's own automotive marketing applications which resulted in the Potratz becoming the leader in automotive website technology.  Potratz's custom automotive websites are in high demand since they are presently the only company building custom car dealer websites and auto dealers are now starting to understand the value and importance in a automotive website completely built and custom built for their dealership, car brands, and geographic location.

Potratz 's competitors for automotive websites include BZ Results, Dealer.com, TK Car Sites, and Dealerskins.  All of the competitors only offer template websites which means the competitors can take their car dealer site live in a shorter period of time and the competitors all charge for additional support or edits which Potratz automotive websites are created with the plan that updates, additions, and new coding will be needed to keep the car dealers website ranking and performing high across all the search engines.