Wet & Dry Group

W&D GROUP FORAYS INTO HAIR REMOVAL MARKET WITH THE LAUNCH OF NATURAL HAIR INHIBITOR BAREVER NATURAL HAIR INHIBITOR IS THE NEXT GENERATION HAIR REMOVAL THERAPY WHICH SHALL HELP IN  PERMANENT FREEDOM FROM UNWANTED BODY HAIR GROWTH

Press Release, New Delhi, India : Wet and Dry Personal Care, the makers of Everteen brand, announced today the launch of Barever Natural Hair Inhibitor.  Barever natural hair inhibitor is the first entrant in the hair inhibitor category in India and is positioned to provide permanent relief from long lasting battle with unwanted body hair. Globally, hair inhibitor is a growing segment of hair removal category with several big players but in India the category so far has been restricted with only traditional methods of hair removal. Barever is the first brand in India making hair inhibitor segment alive and it shall advance the level of hair removal category in India. Barever is formulated with 100% natural ingredients which are proven effective in permanent reduction of hair growth while reducing the thickness and density of body hair.

Hair removal is an integral extension of one’s beauty and fashion style and it stands as one of the main reasons for frequent visits to parlors.  The modern era generation who is resistant to the sight of body hair has travelled from parlor for waxing to derma clinic for laser hair removal so as to achieve smoother and hairless skin.  This is further proven by the evolution of hair removal market in last decade which stands at Rs. 500 Crore today and growing at CAGR of 19% in last 05 year.

The war against body hair is an evident trend where both man and woman spending good time in removing body hair so as to look and feel good, intimate & confident.  An average female spends close to Rs. 1200/- to Rs. 5000/- per month per session to a parlor which predominantly includes hair removal and similar trend is witnessed amongst male too. In this scenario, the introduction of natural hair inhibitor shall boost the confidence of overall category which is restrictedly revolving around traditional method like sugaring, waxing, HRC and laser hair removal. Commenting upon the launch, Mr. Pankaj Garg, Managing Director, W&D Personal Care said,  “The hair removal category is a vast & innovative category and so is the expectation of consumers in the category. Consumers have been looking for a permanent solution to minimize their visits to parlor for waxing or frequent usage of hair removal creams. Barever shall fill that gap effectively as it reduces the growth of unwanted body hair and consumers can now enjoy a silky and smoother skin for longer duration”.

Barever is available in 80GM pack and priced at Rs.1100/- making permanent hair removal affordable to all desirous woman and man.  Consumers can seek more information about the science and results of Barever at brand website www.barever.com

Barever is available on all leading e-commerce portal like snapdeal, flipkart, healthkart, amazon and privyshop including others. It is also available in all leading stores of Delhi, Mumbai, Bangalore, Chennai & Hyderabad in India. It will be available in overseas markets like US, UK & Russia starting from January 2015 onwards.


For more information, please contact
Pankaj.garg@w-d.co.in
Phone no. : 91-11-43715213


About Wet & Dry Group:

Wet & Dry Personal Care is a young and dynamic company focusing on health and wellbeing of people. The company is born out of passion for creating newer products and solutions for the evolving consumer’s need and desires. We do this by identifying the unmet and unsatisfied need of customers and create value for the consumers by researching and developing innovative products and services.

The company is backed by a vast experience of almost 50 years acquired collectively by the team with interactions in several domains having direct linkages with people's living. W&D brings on table a highly qualified and professional team who have been serving people's need through various channels and services in the area of healthcare, research, beauty, fitness, wellness and communication. The efforts of W&D is supported by an experienced team of researchers and healthcare professionals who work very closely with the company for developing solutions for making life simpler for our customers.

W&D believes that mankind has enormous potential which can be achieved through optimum functionality of their self and we wish to be part of their journey of achieving best of their self by offering ethical, relevant, rational and scientific solutions as required by them to raise their performance.

W&D has nationwide presence of its operations though its regional offices and associates. With its corporate office in New Delhi and regional offices at Mumbai and Bangalore, W&D has tie up with leading, reputed and Govt. approved manufacturing facilities situated in Haryana, Maharashtra and Gujarat.