About

Built2Ball Entertainment Group, LLC parent to Built2Ball Records™, is a full service media company focused on the production, marketing and distribution of music, film and branded merchandise products and experiences catering to the Los Angeles culture. Founded by Snoop Dogg's top hip hop artist, Mac Lucci, along with his manager and successful entrepreneur, Atticus Firey, the mission is to promote the Los Angeles lifestyle of fashion, sports, cars and music to the global audience that see California as the global trendsetter.  Targeting the culturally diverse hip hop consumer primarily, but has interests in multiple genres.