Since 2004, Saltar Solutions has been working with companies to build strong brands. The brands we have helped develop have expanded market share, fueled revenue growth and increased profits. We apply a proven, industry-agnostic brand development process that works for both business-to-business (B2B) and business-to-consumer (B2C) companies. The key to our process is that we go in-depth with our clients. We work hard to understand what makes them an industry leader.
Our process identifies the markets our clients currently serve and discover new markets to which they could expand. We assess internal and external perspectives of your organization to formulate a unique and creative approach.
We have a mix of communication professionals with wide-ranging expertise – including market insights, design, messaging, and project management. A typical brand engagement is a true team effort where our team collaborates closely with our client's group to discern their organization’s true strengths and present them powerfully to the marketplace.
Using the information garnered during client meetings, through research and careful analysis, we develop a suite of viable product concepts. We create the marketing and promotion strategies to give those products legs. We understand how these products impact our client's entire business.
With a focus on future growth, we position our clients for lasting and long-term success in a way that is manageable and affordable.