About

TR Mann Consulting specializes in marketing and advertising for Baby Boomers and beyond. Our clients include real estate developers, magazine publishers, the travel industry, and company’s that sell consumer goods or services to the mature market.

Our team provides ideas that assist our clients in building strong brands and profits.

Our areas of expertise include:

* Brand and Market Strategy
Competitive analysis
Market research and segmentation analysis
Marketing partnership development

* Marketing Communications
Advertising
Brand development and positioning
Media Relations
Point of Purchase/Store Design

* Product Innovation
Repositioning
Product brainstorming

* Customer Relationship Management
Appreciation programs
Loyalty programs
Events

Building your brand . . . building your business.

In the last 10 years, the primary partners of TR Mann Consulting helped Erickson grow their annual revenue from $141 million to $1.2 billion. How? Relational marketing. Smart companies understand that marketing is just a small part of their brand. The real question is what do your customers see, feel, touch or hear? Are you creating an experiential relationship with your customers or just a transaction? TR Mann Consulting provides a range of services, from relational brand development to development of marketing partnerships among major companies; from product innovation to positioning.

Marketing to Baby Boomers and Beyond

No one has helped influence more major lifestyle decisions for mature market than Tom Mann. Under his guidance, Erickson developed The Erickson Tribune, which is now the country's third largest newspaper with over 6.5 million copies being mailed out per a month (over 11.5 million readers). The Tribune covered important issues for boomers and seniors including retirement communities, health care, assisted living, nursing care, aging trends, media, politics, fitness, consumer goods, and much, much more. A welcomed guest into the consumers' house, The Erickson Tribune has become the cornerstone to Erickson's marketing approach and is symbolic of their relational approach. The Tribune also has a highly interactive website that has continued to grow in importance. Mr. Mann's insight also helped make Erickson Retirement Communities, Erickson Health, Erickson Advantage, Retirement Living TV, and The Erickson School of Aging into powerhouses in the field of aging.

In addition, Mr. Mann was the Chairperson on the Senate Task Force studying the effects of senior migration into and out of Maryland. "The Dynamics of Elderly Retiree Migration into and out of Maryland" is now helping guide state policy. Tom is also the founder of Mature Market Experts (www.MatureMarketExperts.wordpress.com).

"Tom Mann is a visionary leader in knowing how to connect with the senior market."
John Erickson, Founder and CEO, Erickson Retirement Communities
and Retirement Living TV

"Tom has a inspiring grip on the ever evolving world of media habits. He always looks to develop a complete conversation with the consumer."
Jody Berg, Media Works, CEO

"Tom Mann has set the bar much higher for all of us who think we are good at building partnerships. In the brief time Tom has been consulting for GRAND Magazine, he has already secured some incredible partnerships and with more on the way. He also has a deep understanding of the publishing business and the mature market!"
Christine Crosby, GRAND Magazine, Founder and Publisher

"His extensive understanding of marketing to Baby Boomers and seniors makes him a natural for any organization trying to navigate their way thought what can be a very difficult sales process."
John Booth ,Quintain Marketing, President

"TR Mann’s innovative approach to creating an ‘experience’ at sales centers is truly cutting edge."
Ron Adler, Adler Display, Owner

"Tom Mann's extraordinary skill at marketing and advertising has helped the Believe In Tomorrow Children's Foundation reach new levels of excellence and service. As a board member and volunteer, Tom's experience and understanding of the complex issues we face have been essential to our national expansion of hospital and retreat housing for critically ill children."
Brian R. Morrison, The Believe In Tomorrow National
Children's Foundation, Founder and CEO

"Tom delivers an unparalleled understanding and knowledge of the senior market."
George Brennan, Arthritis Today, National Sales Director

"Tom Mann's presentation was insightful and inspiring. He combined theory with practical, real-life examples - a great mix for our audience. Tom's session received the highest ratings of our 2006 symposium."
Erin Read Ruddick, Creating Results, Marketing/Communications Chair,
50+ New England Housing Council


If you are looking to reach the boomer / senior / marture market, call TR Mann Consulting at 410-292-4333.