About

www.TheDrohanGroup.com

ABOUT US
Based in the San Francisco Bay Area, we are a new entry in the marketing services category, with a singular focus on creating print catalogs for the modern world.™

Our expertise lies in leveraging strategy, planning, creative development, technology, execution and analytics to produce compelling communications. But really what we’re doing is creating books that achieve a dual objective: present an immersive brand experience in a highly transactional environment.

That environment begins on the page and ends at the shopping cart. The path between the two is paved with strategic, creative, and innovative thinking to turn browsers into shoppers and shoppers into loyal customers.

OUR SERVICES
Great catalogs rely on an integrated network of good decisions, from strategy to creative to execution.

Strategy:
Audience segmentation
Targeting
Cadence
Frequency
Offer strategy
Test plans
Brand integration
Product positioning
Content strategy
Performance analytics
Merchandise mix

Creative:
Format & page count
Pagination
Brand execution
Information hierarchy
Messaging/tone
Photography

Execution:
Project management
Full page-building
Paper purchase
Print & mail management

BRAND TANGIBILITY
Your brand has a story to tell. And sales goals to achieve.

A banner ad alone isn’t going to cut it. Neither is a 140-character message. Or even a cross-your-fingers-and-hope-it-goes-viral campaign. Your story and your products deserve more. So do your prospects and customers.

Maybe you’re a web-based brand and you seek an offline tangible brand experience. Or you’re launching in a new category like solar or home energy management, and you need to educate your prospects to make the sale. Or you’re marketing a product in a considered purchase category such as telecom or financial services. When a customer holds your catalog in their hands, you have their full attention — without the distractions of digital. Only catalogs have the real estate to allow your brand to really take flight. That’s Brand Tangibility.™

In a world of one-click ordering and “thumb stoppers,” your brand needs a print catalog.

WORKING WITH US
It is our mission at The Drohan Group to develop and maintain a relationship of trust, respect and business partnership with our clients.

Here’s the way we see it:

Every day is an opportunity to think about your business, bring solutions to the challenges you face, and bring more dimensional service to you: service that is thoughtful, strategic, robust and forward thinking.

Every project is an opportunity to gain your trust by getting it done on time and on budget, with flawless execution and no surprises. It’s an opportunity to exceed your expectations through strategic planning, excellence and follow-through.

Every challenge or “firedrill” is an opportunity for us to find a creative way to say ‘yes;’ to prove skill, delivery and management with consistency, poise and calm. It’s an opportunity to create a positive experience; and to support the collective success of our work together.

And a good sense of humor helps, too!

WE ARE A CATALOG STUDIO
Your team will be comprised of creative directors, designers, copywriters, strategists, data analysts and production artists who work with The Drohan Group in purpose-built teams that are created based on your needs.

This purpose-built concept is at the core of our company beliefs — client needs first, not ours.
Because we’re building your brand, not ours. Teams come together based only on client needs, not because there’s a mandatory agency meeting or a surprise party.

This means you pay for top-level talent and only talent — not office space, lunch hours, or ping pong tables.

WE LOVE OUR CLIENTS
Great work and great relationships. They go hand in hand. We’re as proud of one as the other and we’ve created both for lots of different clients including AT&T, Dell, American Express, Nike, Starbucks, Hallmark, eBay, Discovery Channel, Sunglass Hut, USAA and Leapfrog to name a few.

B2C or B2B. Fashion or Technology. Entertainment or Financial Services. We’ve got you covered. Our team has expertise in branded transactional marketing in almost every category.