Founded in Cape Town, South Africa, in 2005, Tourism Radio is the brainchild of serial entrepreneur Mark Allewell. Tourism Radio provides location-based technology and travel content, and currently has offices in South Africa, New Zealand and Spain. Tourism Radio’s mobile phone application, Hummba, is a traveller’s community and travel guide shop where users can buy travel guides, create travel routes, upload picture postcards and share their travel experiences with fellow travellers.