Walker Brands

Since 1992, Walker Brands has worked with premier destinations, attractions, real estate developments, healthcare and retail place clients across the country. We are a brand agency, not an ad agency. That’s because we believe the brand is more than a logo or an ad campaign – it’s the total experience across all touch points. And it’s a company’s most powerful business asset.

“If you are looking for a true partner who understands placemaking and development and are experts in bottom-line results branding – Walker is the one.  They are creative, smart and a pleasure to work with.” - Karen Post, Author of Brain Tattoos and columnist for Fastcompany.com

WHAT SETS US APART FROM OTHER AGENCIES?

•     We are place experts. We help clients articulate and leverage their authentic brand story to differentiate in the marketplace and add bottom-line value across the board. We follow the trends, we know the industry and we understand how to infuse the brand story into place to create memorable, “on brand” customer experiences.

•     We blend strategy and creative. Strategy is the springboard for everything we do. We research, we plan, we make sure we deeply understand the opportunity before we shape the solution. Then we execute creative and programming that’s fully integrated and distinctive in approach, format and delivery. With Walker, you’ll have a full-service strategic branding partner – from initial strategy and concepts, to comprehensive planning, to creative development, distribution and evolution of the brand.

•     We understand the power of experience and story. People emotionally connect with places that provide meaningful and memorable experiences. We get that. And we know how to create those emotional connections between people and places. We reach, inspire and motivate customers in innovative, multi-sensory ways at every touch point. Why does that matter? Because emotion drives consumer decision-making – when people emotionally connect with a brand, the buying behavior begins, loyalty is created, and bottom line benefits are achieved.

“The key to Walker’s extraordinary performance is that they dig deep to understand the essence of a vision before they brand it.  They listen intently then match it with creative discipline that is unparalleled. A sustainable brand has immeasurable value to a project.” - Robin Mosle, Executive Vice President, Leasing at Samuels & Associates

THE BRAND: WHAT IT IS AND WHY IT MATTERS

Walker’s approach to branding is strategic and holistic. We believe the brand is a business model – not a marketing model. The brand can and should inspire all customer experiences, marketing, employee communications, training programs, physical environments, recruiting efforts, business planning – everything. When this happens, each use supports the other, fragmentation is minimized, dollars work harder and greater value is created.

WHAT ARE THE BENEFITS OF A SUCCESSFUL BRAND?

•     From the CEO down, your company’s leaders will have a strong vision for the organization and what it stands for.
•     Your employees will enthusiastically “talk the brand talk” and “walk the brand walk” – everyone will be telling the same story, minimizing fragmentation and customer confusion.
•     A great brand will add value to the bottom line: distinction commands a higher price, creates better margins and increases market share.
•     Operations and marketing will be more efficient and effective.
•     A compelling brand will help attract and retain top talent, instill pride and confidence in employees and lower employee turnover.

SERVICES: A SAMPLING OF WALKER'S COMPREHENSIVE BRANDING SERVICES

Research:  Focus groups, surveys, trend analysis and secret shopping

Brand Consulting:  Brand strategy workshops, training, design charettes, communications audits and brand touch point audits

Strategic Planning:  Brand strategy, communications plans and media plans

Identity:  Name development, logo design and brand standards

Sales Materials:  Brochures, leasing kits, promotions, direct mail, presentation materials, incentive programs

Advertising:  Print, outdoor, online and non-traditional

Interactive:  Web sites, SEO, social media, graphic emails, analysis and reports

Environmental Graphics and Experiences:  Signage and wayfinding programs, sales centers, site graphics, trade show exhibits, point of sale programs, branded environments

Public Relations:  Strategy and consultation, planning and results measurement, press releases, media relations, media training, special events

Guerrilla Marketing:  Street teams, word of mouth marketing, viral marketing

Other:  Packaging and branded merchandise programs