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ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as AT&T, Capgemini, Cisco, Cognizant, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, Siemens, and Tata Consultancy Services, among others. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing.