About |
A large part askROCCO Media's work involves helping fitness-based start-ups develop their brand strategy and their business model. These coaching sessions revolve around positioning your fitness brand, Your fitness brand's core values and how your fitness brand will be interpreted by your audience.
The result of this coaching style is the ability to measurable your fitness brand's performance as it directly relates to your actions, reactions and most importantly interactions. To put it simply... your decisions regarding your fitness brand.
askROCCO Media is simply coaching with one of the top fitness branding minds in the industry... Rocco Castellano. Rocco's main focus is too help you develop strategic thinking and planning that precedes the tactical branding work of identity, website development and business planning.
The mission of Rocco Castellano and askROCCO Media is to help fitness businesses understand... "Who they are, What they are about and what they stand for." through proprietary processes including workshops, consulting, and one on one coaching.
Rocco Castellano and askROCCO Media create an environment that centers on shifting your business thought processes from the typical advertising "push, expose, and spend" mindset to the fitness brand community "pull, attract and interact" mindset.
Real fitness brands are based on a fully engaged fan base that helps you develop, evolve and grow your fitness brand throughout its life span.
As one of the top thought leaders in fitness brand development, Rocco Castellano and askROCCO Media specialize in creating a world where both your fitness brand and your fan base can grow together and recognize how each makes a worthwhile contribution to one another's lives