About

b4Ballerinas comes to life thanks to Virginia La Stella’s lifelong love for shoes and a Made in Italy production line. She decided to create a bespoke and unique line of an iconic, timeless shoe, “la Ballerina”, of the utmost quality, thought to be enjoyed in every situation, from a glamorous party to the crowded streets of London or Milan.
Virginia has been inspired and influenced in her choices by her mother-in-law, the worldwide known shoe designer Maud Frizon, whose creations are permanently exhibited in The Metropolitan Museum of Art in New York.
b4Ballerinas is changing the way people shop, enabling shoppers to design and customize their own shoes online.

b4Ballerinas: the ideal shoes, designed by shoppers for shoppers.

From the cutting of the leathers to the assembling of every single component, each step contributes to create unique and personalized shoes, which are entirely Made in Italy.
All the creations are produced in Tuscany, the heart of the artisan shoe makers, who possess a sense of taste and proportion, along with a deep knowledge of materials.

Thanks to the fusion of traditional Italian knowledge and the most modern technologies, b4Ballerinas aims to bring to every client a range of classic design with a contemporary edge that can be individualized to suit every need and outfit.

The process is easy, using the b4Ballerinas configurator, customers choose their style for upper, laces, sole and size. Shoes are currently available in UK 2.5-7.5 and European 32-42 sizes, half sizes are available as well to offer the perfect fit.

All the shoes are made within 7 days and delivered free worldwide.

The result: Your design. Your size. Your dream shoes.                          

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