About |
Carlsson PR is especially proud of its media relations work, primarily in the real estate industry. The firm’s professionals have both been editors and reporters; we know how the editorial process works and we work hand-in-glove with a wide variety of news, professional and industry media. To this end, we are constantly in touch with editors and reporters . . . pitching newsworthy and interesting story ideas on behalf of our clients, responding to specific media requests, determining what opportunities are coming up based on a publication's editorial calendar or editor's need. We also keep the media informed about our clients and their activities via a constant flow of news releases, bylined articles, media backgrounders, etc.
Because of our straight forward, no-nonsense approach to media relations, we have earned the respect of editors and writers with whom we work. We are frequently asked to provide major feature articles to trade and professional publications and our clients are often interviewed for industry articles. As a result, we have had significant success in promoting our clients’ projects and positioning them and their projects/services as leaders within their industries and specific areas of expertise. We also work closely with such major industry organizations as the Urban Land Institute, American Institute of Architects, American Planning Association, Building Industry Association and Pacific Coast Builders Conference, providing them with programs, speakers, and media materials.