About |
ClickOptimum specializes in Direct Response advertising, which is a specific marketing method to target your customers and drive actions & sales. Traditional branding campaigns are limited and simply demonstrate how a product or service provides a solution and enhances a lifestyle. Direct Response ads go the extra step and provide an immediate call to action that drives consumers to make or take immediate action & purchases.
We have over a decade of media experience and have successfully grown multiple product lines in diverse markets. We are experts in minimizing cost per acquisition by driving low cost, high converting leads to your contact, lead generation center or website.
In addition, ClickOptimum focuses on your success. We view ourselves as an extension of your marketing team and we have the expertise to execute your strategies. We are ready to service all your needs from developing your media strategy to analyzing media effectiveness. Use any number of our services outlined below to launch a successful marketing campaign.
Media Strategy
We take the time to thoroughly understand your goals and then craft a strategy that helps you achieve them quickly and efficiently. In addition, we become experts about your product or service so we can create the best message to make your product or service outshine the competition.
Media Planning
Regardless of your capacity, hours of operation or budget, we develop a media plan to accurately forecast how much response various media sources can generate for you. As a result, we help you create the right plan with the right media mix to accomplish your goals.
Creative Development
Tap into our talented creative team to produce your next winning Direct Marketing ad campaign. Our approach is to develop ads that deliver a cohesive and compelling message throughout an entire media campaign. We have the capability to write and produce effective ads that generate a high response rate from PPC, CPC, PPV.
Media Staffing Plan
We have developed a robust process of forecasting call flow that allows us to accurately predict daily call volume. As a result, you can adjust your Call Centers’ staffing and hours of operation to ensure that you connect with all your potential customers while reducing labor costs.
Media Buying
ClickOptimum is the one stop shop to place media for your entire media campaign. We have developed strong relationships within the major ad buying industries to ensure your message is placed in the best Direct Response media sources to reach your target audience. We negotiate your media buys to yield the lowest Cost-Per-Lead and Cost-Per-Acquisition while maximizing Conversion Rates to increase your Return on Investment (“ROI”).
Media Reporting
We work with your team to determine the appropriate Key Performance Indicators (“KPIs”) for your advertising campaign. By providing daily and weekly performance reports, we ensure accurate visibility of your KPIs throughout the life of a campaign.