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About

Eve of Reduction demonstrates the value of resources. We show what to do with what you have in order to reduce waste and over-consumption, and to create a life that is truly unique. Eve of Reduction's blog shares project tutorials in the categories of upcycling, repurposing, restoration, DIY and crafts.

Eve of Reduction is a positive lifestyle movement to reduce consumption, waste, disorder and added maintenance, freeing up time and space. EOR combines principles of financial and ecological conservation with feng shui, upcycling and art therapy. Our mission is to inspire the use of talents, creativity and common sense to replace mindless entertainment and over-consumption that only brings about stress, waste, debt and loss of meaning and purpose in our lives. ​

Cristin Frank earned a Bachelor’s Degree in design from the Rochester Institute of Technology before spending 13 years in branding and marketing for consumer products such as Budweiser, Nestlé, Kraft and SC Johnson. Since 2002, Cristin has been upcycling curbside trash into interior design treasures. This crafty mom has a creative reuse for anything from old t-shirts to a dismantled dresser. In 2009, she founded The Eve of Reduction, a lifestyle movement encompassing upcycling, consumption control and simple living. Her message is clear. “Use your talents and creativity, not consumption, to find personal satisfaction.”

Cristin’s reduction lifestyle platform continues to attract media attention. Her story and projects have been featured in Money Magazine, NPR Marketplace Money, CNNMoney.com, FaveCrafts.com, FamilyFun Magazine, Apartment Therapy, My Repurposed Life and HGTV.com. She is a content contributor for eHow.com and LEAFlifestyle.com.