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FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the traditional franchise method by allowing operators to join a membership organization that offers the affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational support without having to assume any of the complex burdens of hotel franchise relationships. FairBridge offers the flex-concept membership-based affiliation, a flat-rate fee system “that operators prefer over the traditional outdated and expensive franchise model,” says Fredrick Schoener, Director of Brand Operations. The complete suite of offerings from FairBridge spans across all major hospitality industry segments.