Fanplayr was founded in August 2010 by a group of entrepreneurs that have built multi-billion dollar data analytics and social marketing companies. The founders spent 2011 working with leading brands, marketers, agencies and ecommerce companies to build six new social commerce products that are designed to reach, influence and monetize the social consumer across traditional and social media channels. Through thousands of hours of product research and testing, Fanplayr was born. Fanplayr is the first company to apply social and mobile game mechanics to the multi-billion dollar coupon marketing and promotion industry. Fanplayr is a privately held company with headquarters in Palo Alto, California.