About

Consider a typical user who is browsing on his smart phone and lands on your website through a paid search campaign. He browses through your website, visits a couple of pages and then calls your business. In the next few minutes your staff guides him well and helps him order over the phone. When this visitor was interacting with you online, he was on your radar. But what happens when he calls. He simply moves out of the online space and is considered a drop off by your marketing tools and become irrelevant – a targeting mistake. In reality this customer actually purchased and was a successful conversion, thanks to your online initiative. On an average 50% of conversions are made on the phone! The point is, by not including conversions through phone calls, you are not getting the correct picture about your campaign success and hence all further decisions based on this erroneous data goes wrong.

Freespee is a marketing intelligence software-as-a-service that turns phone calls into actionable data, accessible and useful to any part of a business. With no coding required, Freespee provides features for sophisticated call tracking and attribution, data processing and analytics, as well as delivery of complete customer data to any 3rd party tool used by marketers. Freespee completes your data and makes it visible to you and to your Marketing tools.

Freespee collects the online traces of each and every visitor and links it to the unique phone number that the visitor uses to call your business. It then connects the online user journey to the phone call and the data is converted to a format that can be easily used by third party tools. Freespee is designed to send this converted data to its own platform to be displayed as neat charts and graphs for data interpretation. It can also send the processed data in a compatible format, to other marketing tools as per your choice, for enhancing data driven decisions.

Benefits of Freespee

- Freespee gives you better visibility for all customer interactions including conversions through phone calls.
- With better data accuracy comes better ability to measure the success of your campaigns. Why claim for just 50% of your success when you can claim for all of it!
- Create more relevant marketing campaigns simply by including phone calls data in your analysis for higher customer acquisition.

Freespee is a very powerful tool that works in tight integration with your third party marketing automation tools to include data for conversions happening over phone calls.
- With Freespee, your tools will treat phone calls just like they would treat clicks, form submissions or online checkouts.
- Your tools are empowered with complete data including that for phone calls, are more informed and can make better data driven decisions.
- The ROI equation completely changes and you will see that you’re actually making more money for the same marketing investments!

Our results show that you will realise between 100 - 200% increased conversions by simply adding Freespee to your bidding tools.