Showcase

   New Igor-created product & company names: Skin Flik | Audience | truTV | Boogie Board | Improv | Aria | | Intrigue | Mirage | Constellation | Crescendo
   Latest press: What's in a Name? | Cerberus Instinct Letter-Perfect | Rebranding Your Small Business (podcast) | Making drug names easy to swallow | 'Resort' - The Newest Four Letter Word? | Flip's Quest in First Major Ad Push: Become a Lifestyle Brand
   Commentary: The Igor Naming and Branding Blog

A name can:

   achieve separation from your competitors
   demonstrate to the world that you are different
   reinforce a unique positioning platform
   create positive and lasting engagement with your audience
   be unforgettable
   propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle
   provide a deep well of marketing and advertising images
   be the genesis of a brand that rises above the goods and services you provide
   completely dominate a category

Every naming project is unique and our process is customized for each of them. We make sure that all aspects of a work plan are designed to complement your naming project, corporate culture, approval process and timeframe. Consequently, our process is flexible enough to be tailored to the specific needs of your company.