Imperial Press Direct
IPD is one of the largest, privately-held automotive solutions companies in America specializing in direct mail, business development, advertising, database management, printing, fulfillment, premiums, incentives and lead generation.
For over a decade now, franchised dealerships across the country have counted on us to produce integrated marketing solutions that generate traffic, qualified leads and consistent increases in high-grossing unit sales. In addition to a history of boosting new vehicle sales, IPD has built a solid reputation in the Special Finance arena by keeping credit applications coming in and appointments showing up as a result of our turn-key Secondary solutions. As a volume leader, we have the ability to offer products that are exclusive to our inventory and unique in the marketplace. With so many options that have been time-tested and dealer-proven, IPD is your most logical choice for guaranteed success!
[highlight color="yellow"]PRIMARY MAIL[/highlight]
IPD has a full scope of proven traffic building products aimed at your primary finance customers.
[highlight color="yellow"]SECONDARY MAIL PROGRAMS[/highlight]
IPD's true "niche" is with your sub-prime customers. Our multi-faceted programs allow you to target exactly the beacon scores you want.IPD's secondary programs give you complete on-line lead tracking capabilities. Our BDC will be setting appointments for customers to come into your dealership with the "stips" you will need to deliver that customer.
[highlight color="yellow"]BEST QUALITY DATA AVAILABLE[/highlight]
Our credit score lists are pulled directly from a major credit bureau website. All data is refreshed and merged with the National Change of Address Registry every 21 days.
[highlight color="yellow"]BUSINESS DEVELOPMENT CENTER[/highlight]
We have a truly professional BDC that is over a dozen people strong, working two shifts per day from 8:00am to 11:00pm. This allows us to reach customers regardless of the time zone they are in, with full live in-bound and out-bound capabilities.
The absolute hottest and freshest leads available with customers that are 100% in the market to buy an automobile. Accur@Leads are downloaded daily and they include a first-class letter sent out daily. Our BDC will call and set appointments. We also "spiff" the customer a $50.00 gas rebate card if they keep their appointment.
[highlight color="yellow"]LENDER PROGRAM[/highlight]
IPD has teamed with a nationally recognized direct lender to help with the customers you can't get bought. They will buy 120% of NADA retail on used or 120% of MSRP on new without any "vig's".