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Google, Yahoo, Bing! Oh My!
These search engines are what determine your business's fate. Hard to believe, we know, but if we consider that 2,095,006,005 people in the world are internet users, we can then conclude that these top 3 search engines have a lot to do with how people are connected to information.
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SEM Search Engine Marketing generates instantaneous leads
You might know these paid online marketing campaigns as pay-per-click or PPC campaigns. The costs for these campaigns alter depending on the keywords chosen due to their online competitiveness.
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LOCAL MARKETING
Location, Location, Location!
The importance of your physical business address, is just as important as the location of your online presence. The fact that the internet is a global phenomena doesn't mean that all online marketing needs to be done in a worldwide manner.
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Nearly three quarters (73%) of online teens and an equal number (72%) of young adults use social network sites.
-- Pew Internet & American Life Project
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EMAIL MARKETING
Your newsletter subscribers are usually your most loyal customers and fans, so it's important to treat them better than the more fickle audience on social networks.
--Nielsen Norman Group (NNP)
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