About

Investing Beyond is a company dedicated to educating consumers about realities associated with investing, primarily through the website investingbeyond.com. David Wiitala, founder of Investing Beyond, has 20+ years in the financial industry, in numerous capacities.

From his experiences, Dave has learned that a tremendous bias exists in the financial industry today. This bias has the potential to damage an investor's portfolio tremendously, and include:

-Product bias, for example mutual funds vs stocks and bonds
-Public vs private investments (bias is heavily towards public)
-Style bias, such as growth vs. value, etc
-Data bias, as there seems to be a chart and statistics to back up any argument

among others.

Dave is passionate about providing investors with the "good, bad, and ugly" regarding how an investor can truly allow their money to work as hard and intelligently as possible.

The content will place some focus on exempt market real asset investing. This is mainly because "traditional" investment categories, such as stocks and mutuals, are well understood and covered frequently. Private investments are tools used by the most successful pension plans and endowments funds, but are misunderstood by the individual investor.

Dave also believes that all investment products should simply viewed as "tools to complete a job". With this approach, bias is removed, and the result is an investor having the best opportunity of a successful outcome.