About

With over 15 years as 'The Marketing Maven,' Freelance Writer and Editor,  I have remained on top of this fast-changing environment and have helped numerous clients build their businesses and online presence.

My focus for the past few years has been on providing marketing/PR expertise by managing the entire marketing aspect of many businesses in our community; creating relevant content, collateral; managing and maintaining clients’ websites & blogs; creating, implementing and evaluating marketing plans, both outbound and inbound; working with creative; communications with other marketing professionals and producers; media buying for Radio; designing ads, and managing consultants and agencies. I currently use CS5 (InDesign/Photoshop) for graphic design of ads (both print and digital); Dreamweaver for web management and e-newsletter production for my clients; Vertical Response for eBlasts and digital newsletter distribution as well as list management, a variety of CRM solutions; Wordpress for blogging and of course, Microsoft Office and Google Analytics. My office has always been a Mac house since it has always been the best choice for creatives.

Other relevant skills include: social media networking & development, management and production; creating written content, photography, video content, graphic art design, advertising; developing community and event planning - these have all been part of my personalized service to clients. Technology, check! Writing, check! Publicity, check! Humor and Creativity, check!