About

Laurie Pehar Borsh has been in the business of providing her clients with cutting edge public relations, marketing and now social media solutions for communications and business development initiatives since 1994. However, she began used her passion for promoting people, places and things to create a reputation for her unique and intense brand way the late 1980s. Laurie's instinct for providing personal service to executives and organizations began with her work in the Restaurant industry and continued through her career as a fitness instructor and health and fitness club promoter.

She simultaneously developed an interest in creating her own PR/Promotions business during that time and rolled out her career in 1987--responsible for PR/promotions, business development and marketing in her role as Promotions Director for The Sports Club Company. In 1994, she launched her first venture: Behind the Scenes Unlimited. The Sports Club Company became a loyal client as did Reebok International and the Walt Disney Company among others.

In addition to establishing Behind the Scenes Unltd., to serve her corporate clients, Laurie began developing a personal promotions business for solo professionals, executives and business owners. This specialty focused on marketing and public relations services to individual professionals and business owners in the health industry. Laurie combined the resources of her corporate and personal approach, for example when she participated as a member of the start-up team for The Sports Center neighboring the studio lots of Warner Brothers, Universal, NBC, and Disney the start-up became one of the top private clubs in Los Angeles (LA Magazine named it one of the top clubs in Los Angeles), boasting celebrity members including David Hyde Pierce, Sherry Belafonte, Neil Patrick Harris, and Ryan Seacrest.  

In 2000 Laurie went on to focus on providing personal promotions business for executives looking for a different way to hunt down new job opportunities. Her agent based representation model included a personal promotional campaign program that later went on to include social media development and management. As Social Media and networking began to make its mark as a viable and cost-effective channel for publicity, promotion, and marketing, it became increasingly important to the reputation and promotion of executives. Laurie looked to capitalize on this emerging opportunity for those trying to navigate the wild west of Social Media and shaped her firm into Laurie Pehar Borsh Personal PR Productions. Her company brand is now designed to represent professionals and businesses in this new web-based world alongside traditional public relations and promotional campaign programs.

Today, under a simpler brand name that says it all, "Laurie Pehar Borsh PR," specializes in supporting executive and professional clients as well as many business brands (of all sizes) wade through the waters to find the power of social networking in addition to online PR — integrating these capabilities as necessary — for the creation of new and ongoing business building opportunities.

Laurie knows that the power of human interaction is what propels this “social” media. It is critical to building a valued following and online presence. Accordingly, she knows how to help the key players come out from the shadows of an organization into appropriate online situations that become social bonds, animating business relationships and brand promises.

Laurie Pehar Borsh PR stays ahead of the curve by providing clients with a production and management edge in this fast-changing world of Social Media as well as traditional PR. Today’s busy professionals and business owners and leaders simply do not have the mindset, time or ability to (self) promote and build publicity whether it entails new online or traditional media channels. Thus Laurie Pehar Borsh provides an outsource service is quite cost effective and time efficient for most.  

On fact that Laurie likes to make about using the internet for building PR and publicity is the committed used of web search engines and social networking for the exchange and sharing of perspectives in order to create and interact with valued customers, prospects, employees and others.

Over the years, Laurie has formed and nurtured hundreds of contacts with professionals in many different industries who are a critical part of her professional network. The Laurie Pehar Borsh PR team exhibits only high ethical standards and enthusiasm for every project they engage in. Laurie and her team like to stay committed to all client campaigns and projects long-term--embedded in every client's personal or company brand at all times.