About

Leading North is a boutique hospitality consulting & digital marketing firm providing a full range of revenue-generating services designed to positively impact the value of hotel assets. Leading North manages an elite team of sales, marketing, revenue management, e-commerce, and web development experts who specialize in analyzing hotel revenue performance and designing plans with executable solutions. Working with private equity firms and real estate investment trusts, Leading North tailors the engagement based on the specific need of the property then deploys the right expert to address the need.

Leading North is led by Mike Schugt, former Vice President of Sales and Marketing with Hilton in the Southern US/ Latin America and Executive Vice President of Sales and Marketing with Highgate Hotels. Mike and his team are experts across a broad range of properties from independent newly opened resorts to long standing branded assets in major urban markets.