About

LemonZest Marketing provides a variety of marketing consulting and services to small businesses. Our services include:

Strategic Marketing Development & Planning for:
Overall Marketing Strategy
Social Media Strategy
Content Marketing Strategy
Tactical Marketing Plan Development
Editorial Calendar Planning
Marketing Systems Planning
Goal setting and metrics
Marketing Technology Evaluation & Implementation

Implementation Services:
Website planning & writing
Event planning
Lead generation
Trade show planning
Marketing Communications, including
Email marketing
Content development
Blog writing
Direct mail
Social media messaging
Newsletters
Video scripting
Case studies
Whitepapers
Articles
Press Releases

At LemonZest, we take a partnership approach to your marketing. We work with you to develop your strategy, as we know the most successful strategies are those where executive management is fully invested in its strategy and planning.

How We Work

Our work is typically established on a monthly retainer basis, with pre-established monthly hourly minimums and agreed upon deliverables in advance. Rates are on a sliding scale based on the number of guaranteed hours per month and the contract term. We also consider project style working arranagements, each priced based on the type of work, length of contract, and timeline.

We typically work remotely, but do work onsite on a pre-arranged schedule if requested. All associated expenses for travel outside a 45 mile radius of our office is billed to and payable by the client.

When needed, we partner with other vendors such as graphic designers, web developers, and virtual assistants so that your needs are met.

Affordability & Consistency

Outsourcing your marketing to us is far more affordable than hiring a full-time resource with its associated overhead expense. You get the advantage of extensive professional marketing experience, and the ability to tap into a team of other related professionals. And, if you don't have the internal staff to handle the administration of the associated routine clerical portions, we ensure that we use cost-effective resources. You won't be paying a senior marketing executive rate for data entry!

Using a retainer system, our agreed upon plans are implemented and your marketing is consistent and integrated through all channels. Most small businesses market when they get around to it, and lose the advantage of consistency.

During the process, we do reviews, so as your business might shift and change, we can adjust the marketing strategy if necessary. But we also help keep your actions on target by helping you evaluate prospective new business avenues and marketing channels. This keeps you from chasing the "next-best thing" if it's not going to bring you the results you need.

If you have a sales force, we work closely with them to understand their needs and ensure leads that are generated and turned over to sales are qualified. We also create the content and presentation tools they need to move a prospective buyer along the process.