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The Naturally Prepared Corporation was founded by visionary leaders who saw their combined abilities as a surefire way to support the offering of an evolutionary product line. The Naturally Prepared product line was conceived by Dr. Todd Cameron, Josh Bowman, Brian D. Smith, and Jared St. Clair along with collaboration with other business and medical advisors to help with an ever growing problem Dr. Cameron saw during his treatment of patients. Dr. Cameron noticed a growing number of individuals suffering from blood sugar imbalances, obesity, lack of energy, food allergies and sensitivity to artificial flavors, sweeteners, and colors. Additionally many of his patients skipped meals, especially breakfast and ate high sugar substitutes for real foods. Many passed these habits along to their children.