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O2 Media's parent company, BrandStar Entertainment, producers of "The Balancing Act" show on Lifetime TV, have proven themselves as pioneers in the Branded Entertainment industry bringing Social Media to TV with the vision to Engage, Entertain and Educate.

For a generation upon whom traditional advertising has minimal impact, and real conversations are paving the road for brands, we already created the future of branding 16 years ago…which puts us now that much ahead of the game. We like to provide REAL solutions -- to REAL people -- and give brands a human face, all in a positive manner and solution-oriented programming.

Beyond that, we wrap everything we do on the broadcast side with the swarm of the digital world, and create a two-sided conversation and viral effect around everything we do.