About

CHUI: Intro
With Chui, our faces become secure, personalized, and universal keys that unlock everything in the smart world. What good is the Internet of Everything if consumers do not have simple and secure access to it? Forget keys, phones, fobs, passwords, and other barriers.  Chui makes your face, your key. It cannot be lost, forgotten or stolen and every individual has a face that is entirely unique. Chui's first product brings the ease and security of facial recognition to our homes. By combining facial recognition with advanced our computer vision and machine learning techniques, Chui lets you focus on the things that matter, while enjoying a keyless, secure, and individualized home IoE experience. Beyond the home, Chui’s portfolio of patents allows its technology to be the entryway for the entirety of an evolving IoE, improving access control, membership management, employee check-in, and numerous other advances. Its proprietary technology also allows for more advanced data analysis, enhancing customers’ experiences with businesses, through analytics-informed interactions.

By combining facial recognition with advanced computer vision and machine learning techniques, Chui is:

Smart: Whether someone is wearing bandana or a pair of sunglasses, sporting a ponytail, or growing a mustache, Chui will know

Accurate: Chui has been put to the test with sets of identical twins and it has passed every single time

Spoof-Proof: Chui’s preventative features will notify you if someone is trying to trick the system with a picture or video

Chui's first product to market is an intelligent doorbell that uses facial recognition to make the front door a gateway to a connected home. Chui's technology can be proactively set to recognize individuals and perform tasks unique to them. It makes our homes safer and simplifies our experiences with evolving technologies when connected to smart devices. Among other functions, Chui unlocks one’s front door and enables other connected home devices upon facial recognition.  Other functions include:

Ensures an owner has complete control over who enters their home by delivering real-time notifications with a visitor’s face and time-stamp to their smart phone/tablet

Allows an owner to engage in live conversations with visitors

Leaves prerecorded/personalized messages for expected guests, while an owner is away, and can unlock one’s front door simply through facial recognition – no need to interact with a phone or to worry about letting someone in if traveling on an airplane

Acts as a “personal bouncer” keeping unwanted guests away through a “Do Not Disturb Function” - Chui can even break-up with a girlfriend/boyfriend – think of it as the new break-up text

Replaces the need to transfer passwords, just use your face

CHUI: The Next Generations
While we have focused on Chui’s smart home uses as both a literal and figurative entrance way into the market, our technology allows for numerous next generation functions that include improving access control, membership management, employee check-in, and numerous other advances. Its proprietary technology also allows for more advanced data analysis, enhancing customers’ experiences with businesses, through analytics-informed interactions.

CHUI: Team Bios
Shaun P. Moore, CEO & Co-Founder: Shaun is a graduate of Southern Methodist University’s Cox School of Business, where he received honors in business. While attending SMU, Shaun played for the Mustangs’ football team.  Prior to Chui, Shaun worked at Merrill Lynch and cofounded Housou Mobile with Nezare Chafni, the current Co-Founder of Chui.  Recently, Shaun was named Tech London Advocates first overseas advocate.

Nezare Chafni, Head of Product & Co-Founder: After graduating from Southern Methodist University’s Cox School of Business, Nezare went on to become one of the youngest candidates for the Moroccan Parliament in the nation’s history.  Nezare is a self-taught software engineer that contributes greatly to Chui's development.

Elisabetta Zaccaria, London Based Cyber Security Specialist: A cyber security specialist who has grown and managed a business through a Nasdaq IPO, worked with the U.S. and UK Departments of Defense, and co-led an effort to transform a UK start-up into an international portfolio of companies with revenues of over $500 million.

Patrick Kobler, External Affairs & Public Outreach: Patrick brings his external affairs experiences of working for a former U.S. President and serving as Director of Communications for a Texas House campaign to Team Chui. He is a graduate of SMU where he was Student Body President and has also been a Teach For America corps member.

Dr. Neil Yager, Advanced Research and Biometrics: A University of New South Wales PhD, Dr. Yager is an Oxford Based Computer Vision and Biometric Solution Specialist. He is a top image processing and pattern recognition researcher.