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About

It all started as a hockey equipment shop in Worcester, Massachusetts in 1994. In the beginning, it wasn’t much different than all of the other shops selling hockey gear; except for one thing – we decided to make it HUGE! Today, our hockey superstores are some of  the largest you’ve ever seen, carrying a wide and deep range of all things hockey equipment and apparel, not to mention our top quality service and repair offerings. The concept is better than anything anyone has ever done in the hockey retailing business.

Every store manager across the board at Pure Hockey is a former hockey player and all-around hockey fanatic. Their knowledge and passion for the game are unrivaled. Their willingness to share honest opinions about products, fitting and service are second-to-none. For us, it’s not about getting you to spend as much money as possible, it’s about making sure you leave the store knowing you were treated well, fitted properly, educated about the products and satisfied with your purchase.

There are quite a few internet hockey stores out there, but none of them have the human element at the level and volume that we do. Pure Hockey offers the best of both worlds: a robust internet and e-commerce site, complete with all the information you need to purchase hockey equipment – and our physical stores, where you can go and talk face-to-face with our hockey experts. In the future, we’ll try to integrate the two in many more interesting ways.

Simply put, we do hockey equipment in a way no other hockey equipment retailer can. At Pure Hockey stores, our job is to create the environment in which kids and parents can see the product, learn about it and get fitted for it; all the while hanging out in a totally cool and nothing-but-hockey world. At PureHockey.com, our job is to offer you the best and easiest hockey experience online, the deepest selection at the cheapest prices and fast shipping - all while enjoying educating and helpful digital content to help you make all your important decisions online.

When you want it, we have it; either in our stores or online. At Pure Hockey, you’ll find all of the most popular gear and a lot of really cool stuff that no one else has. We are hockey!