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Great PR begins with industry knowledge and competitive awareness, and knowing how to uniquely position a company so it stands apart. It's about concise messaging that's relevant to prospective targets, and it's about developing a smart campaign that will sustain newsworthiness long past the launch date. Lastly, it's about relentless execution across a vast media spectrum. At the end of the day, it's about relevance and a narrative that will achieve a sublime resonance with its intended audience.

The two founders of Resonance Public Relations have more than 50 years of combined marketing and public relations experience in the technology sector.