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YOU RIDE is a brand new family owned and operated company featuring motorcycle apparel. The company was created by Sean and Deb O’Leary in 2011 and after a year of exhausting several degrees of comfort and function, this married duo has developed a product suitable for the most discriminating rider. With their focus directed toward hosiery and the catchy slogan “YOU RIDE, Your Socks Don’t.” YOU RIDE is finally gearing up for its first official introduction to the public early next month. The USA Made sock boasts a number of attributes that riders have been asking for. The sock is made with drirelease® technology engineered with moisture management that keeps the foot dry in your boot. The instep feature keeps the sock in place, preventing bunching and ensuring riders comfort and peace of mind. It has a comfort band along the top while the crew length hits the leg in all the right places. Let’s not forget to mention the cushioned sole or the reinforced heel and toe allowing riders’ longer wear.