The TVECA has been established to provide the media, legislative bodies and those that are currently using the electronic cigarette (e-cig) a single industry resource to simply provide the scientific facts behind a new technology that has garnered tremendous disinformation. Not with over 500,000 Americans using the e-cig and over 21 scientific studies of e-cig constituencies it is our mission to disseminate the facts and truths about a new technology smokers are actually using daily and health advocacy groups are aligned against.