Business Information Graphics (New York) originated 2-Minute Explainer videos (and registered the trademark) in 2004. Hundreds of their videos have been used by sales and marketing at large technology companies (IBM, Cisco, Oracle), tech companies acquired by larger companies (Sterling Commerce, Taleo, Dynatrace) and numerous startups worldwide.

Their videos are characterized by their conversational, businesslike tone, visual appeal, and technical clarity.

In addition to 2-minute (or less) product-oriented videos, the company offers packages ("Video Bundles") of targeted videos to accommodate today's shorter attention spans and complicated customer journeys.

Each video in a bundle is  designed by addressing specific messages, personas, or concepts in a minute or less.

The company is staffed and managed by writers and video experts with business and corporate backgrounds.