3BL means "Triple Bottom Line: People, Planet, and Profit", whereby Corporations communicate their ethical initiatives to the preservation and betterment of the environment and living community.

Working toward a goal of enriching all facets of society, 3BL-proponents seek out business practices that use philanthropy, green technology, corporate transparency, and sustainability to have a positive influence on millions of people.

3BL Media utilizes technology, social-communities and magnet editorials to help facilitate this movement.

3BL Media's reach includes a targeted nexus of websites that carry 3BL's signature news feed: theCSRfeed, which delivers the latest multimedia campaigns, videos, podcasts, tweets, and news releases to more than 20,000 proprietary opt-in journalists and subscribers, top CSR bloggers from around the world; 3BL's own active online communities including Facebook, Linked In, and Twitter; more than one hundred social networking, bookmarking and sharing sites; and Reuters Insider, Thomson Reuters' multimedia information service which reaches financial service subscribers world-wide.