The 4C Association is an inclusive membership driven
organization of coffee farmers, trade and industry and
civil society. Members work jointly towards improving
economic, social and environmental conditions through
more sustainable and transparent practices for all who
make a living in the coffee sector.

Main pillars of the association, established in 2006, are a
Code of Conduct, rules of participation for trade and industry,
support mechanisms for coffee farmers, a verification
system and the participatory governance structure.