About

Established in 1990, ABa is the UK’s largest specialist provider of ‘ mystery ‘customer services and customer experience tools. The company provides insight and clarity of vision across any customer touch point, in any industry sector.

As ABa’s client base has grown, so too has its service offer and the company also offers compliance audits, contact centre monitoring, voice of customer and colleague training.

Every programme ABa operates is tailored to the specific needs of each of its clients – immersing itself within every one of its clients’ businesses and taking the position of their ‘expert customer’.

ABa’s knowledge and experience is a driving force in establishing trusted, credible, engaging programmes that generate the right behaviours across  brands and in turn improve customer loyalty, brand advocacy and competitive advantage for clients.