AC Advertising is more than just an ad and media network. The agency, under the direction of its co-managing partners, strives to build consumer, government and corporate awareness to and from the communities it serves, as well as to bridge the gap between multicultural communities that make up Pensacola. Through visionary media concepts, AC Advertising has shown a positive light on Northwest Florida with critical, community-oriented projects.
From 2005-2014, AC Advertising developed an outreach strategy to educate the public about emergency preparedness. Promotional campaigns included event planning, digital and broadcast advertising, e-blast and social media development. Ms. Carter spearheaded events in the community such as youth emergency planning workshops. Director Greg Strader stated that AC Advertising developed a highly successful initiative, which focused on the underserved African-American community.
AC Advertising coordinated the Community Outreach (SBE) program developed by the City of Pensacola and created the Disadvantage Business Enterprise Program (DBE) for the Pensacola International Airport. The campaign strategies for these initiatives included TV, radio, e-blast, social media marketing and print media. The project took them beyond the business sector to touch the lives of “minority-families” in the area.
AC Advertising was one of the lead contractors for MGT of America. Project Manager Regie Smith commented that this tailored program was a positive step for the people of Pensacola.
Ms. Carter, who spearheaded and coordinated the outreach program for the Community Maritime Park, became a member of the Community Maritime Park Associates and Chairwoman of the Equal Business Opportunity committee, which actively promote minority business and entrepreneurship in the community.
AC Advertising is active in the education of children in the community. The agency promoted and served on the board of the Foundation for Excellence, campaigned for early learning programs like Voluntary Pre-Kindergarten and supported the Take Stock in Children, a statewide, not-for-profit program that provides college scholarships, mentors, and hope to deserving, low-income youth. The firm was active in the Early Learning Coalition, an imagination library created by Dolly Parton to benefit the children of Escambia County to foster a love of reading among her county’s preschool children and their families. The program provides kids with a specially selected book each month.
With the leadership of Audra Carter, AC Advertising took on projects such as Straight up Making College Real for the University of West Florida. The firm provided outreach for Sacred Heart and Baptist hospitals to minority screening for cancer and chronic illnesses. AC Advertising was also the driving force behind the City of Pensacola first Hurricane Disaster Preparedness Day and media blitzes for BRACE – Be Ready Alliance Coordinating for Emergency. Ms. Carter is an Emergency Management Hurricane Recovery EOC volunteer representative, CERT trainer and provides educational workshops and classes to local churches and the small business community. Under the direction of Audra, AC Advertising was also responsible for successfully writing a grant application to benefit the minority media and public relations, as well as developing community education events and workshops for the American Cancer Society.
Recently, Ms. Carter made two exciting changes at AC Advertising. Along with AC Advertising’s co-managing partner Mr. Don Polk, who focuses primarily on international, governmental, public and private business development, but recently decided to become active with Audra Cater domestically and particularly in Pensacola due to certain recent occurrences - the firm expanded its reach to develop marketing media strategies and campaigns in the United States and globally.
Don Polk is a savvy international businessman with an impressive background. With more than 30 years of business experience under his belt, Don Polk has serviced and partnered with cutting edge businesses in entertainment, fashion, marketing and commodity industries. Polk, along with his partners and various companies, designed and manufactured apparel and/or created marketing campaigns for “Fortune 500/1000” corporations like Walt Disney, AEG, Ford, Chevron, Coca-Cola, General Motors, Dillard’s Department Stores, Wal-Mart, JC Penney, Bloomingdale’s and The National Football League–just to name a few. Polk has worked to improve civil rights throughout the country and is a mainstay contributor to several prominent organizations. He is currently a National Board member of the Rainbow/PUSH Coalition, a former National SCF Board of Trustees member of the NAACP and former member of the Board of Directors of the Urban Education Partnership. This media team has the digital prowess to better service corporate in Florida and other states throughout the country.