Core competency of the vevention GmbH is the development of web-based software solutions for the MICE market: Network and market places for the exchange of requests and offers; an online procurement process of event services. MICEcloud® is a development of the vevention GmbH. The beta version of MICECloud startet in 2011 and went to market in spring 2012. MICECLOUD offers a marketplace in the M.eeting, I.ncentive, C.ongress and E.vent industry for quick, efficient, and transparent event planning, a one-of-a kind event management portal designed by event experts for event professionals that offers an online solution for all aspects of today's event management.