AGR Delivers Innovative Marketing Solutions
That Are Rich, Dynamic & Flexible
Since 2009, AGR has delivered “On-Target” consumer profiles by blending our wide data network with our innovative technologies. To further the value of our data we provide consultative analytics & customer focused solution design. Finally, we make it easy to get started with fast & flexible delivery options.
DIVERSE DATA INTEGRATION
AGR filters and cleanses over 120 Billion Data Points using proprietary data quality and hygiene services.
Our data is fully compliant and:
1. Comes from a Variety of Sources: On-line, Off-Line, Digital and Transaction
2. Represents a Wide Range of Interests: Consumer Finance, Health Care & Insurance, Auto VIN & Insurance, Charitable, Political, Education, Retail, Plus...
3. Contains Deep Consumer Insight: Demographic, Psychographic, Geo-Fencing, Omni-Channel Contacts, Internet Behavior, Loan / Insurance Applications, Auto VIN details, Driver’s License, Device ID’s & Tracking, Scores & Ranks—and much more !
This process ensures the integrity and effectiveness of all AGR Solutions.
We complete a full rebuild of over 150 million US consumer profiles each month by filtering the freshest data through stringent quality checks & innovative linking methodology. Over 1/3 are “Hard to Find” in traditional credit or consumer sources.
We then apply advanced analytics to create measures, scores and ranks that enable better segmentation and audience targeting.
AGR understands that no matter how much we do, each marketer’s needs are different. Hence, we have a consultative and analytic approach to understand a client’s specific needs and to build solutions that deliver the greatest client-focused value.
We also work closely with clients to identify data points that match their objectives, to verify that match, and to offer custom analytics that continuously optimize value.
We know that our solutions generally feed our clients’ monthly marketing processes and our performance impacts overall effectiveness. That is why a focus on service levels, speed and responsiveness is integral to our culture.
Finally, all clients have different technology and marketing execution platforms. So, we offer flexible options for licensing as well as various methods for data delivery.
WE HELP CLIENTS TO :
1. UNDERSTAND YOUR COMPETITORS
2. PRECISELY TARGET NEW CUSTOMERS
3. ON-BOARD & NURTURE NEW CUSTOMERS
4. RETAIN LATENT CUSTOMERS
5. REACTIVATE / RECOVER LOST CUSTOMERS
6. DESIGN VARIABLE OFFERS AND MESSAGING THAT WORK
7/ DESIGN AND DELPLOY OMNI-CHANNEL CONTACT STRATEGIES
INTELLI-LINK® is being introduced in June 2018 to combat the Consumer Identity Crisis that faces today’s marketers. This crisis continues to evolve as identity attributes change more frequently, the Internet introduces new and diverse identity components, and consumers interact on-line with various degrees of anonymity on multiple devices - aka the Internet of Things (IoT). INTELLI-LINK® addresses these challenges with innovative interrogation and linking technology. The goal is for consumers to receive individualized offers that match their interests, through the marketing media(s) that they use, at the time they are most likely to act. The result is better served consumers and higher ROI on marketing investments.
Stephen Harwick, AGR Founder & CEO states “INTELLI-LINK® analyzes a consumer’s presence, frequency and recency across compliant data sources and channels. Understanding these intersections provides more reliable and deeper consumer insight for marketing plans - and - multi-source contact details enable consistent omni-channel cross media marketing. Early results have exceeded expectations from individualized messaging for social media marketers to enhanced geo-fencing, reachability & media mix for Big Box Retail.”
• Increases confidence in unified consumer identity & preferences
• Enhances over 40% of traditional consumer databases
• Identifies over 40% more target audience
• Links demographic, psychographic, on-line behavior & off-line data
• Offers industry specific data points, analytics, scores & intersections
• Captures IoT data including device preferences and details
• Delivers omni-channel contact details
• Is delivered standalone or as a database append
• Improves targeting new customers, growing customer relationships, on-boarding and activating new customers, and reviving dormant customers.
Industries served include Automotive, Insurance, Healthcare, Retail, Consumer Credit, Financial Services, Direct Mail, On-line & Email Marketing, Consumer Data Companies, and Advertising & Marketing Agencies.