About |
AJ’s EO Infusions™, founded by Jenice Story, RN, BSN, Essential Oil Health Coach, and Aromatherapist, is redefining self-care through the fusion of nursing expertise, aromatherapy, and luxury wellness. With over 20 years of experience as a nurse and caregiver, Story brings both credibility and compassion to the beauty and wellness space.
Her flagship product, the Lip Butter Scrub, is at the heart of what she calls The L.I.P. Ritual™—a 30-second, no-rinse, no-wipe wellness moment that combines skin nourishment with emotional reset. This intentional ritual is more than lip care; it’s a lifestyle shift designed to help women pause, breathe, and reconnect in the middle of busy days.
Crafted with pure essential oils, including lavender, peppermint, and frankincense, the Lip Butter Scrub provides:
Lavender for calming and soothing dry or chapped lips.
Peppermint for natural cooling, circulation support, and fresh hydration.
Frankincense for renewal, healing, and long-term lip health.
Unlike traditional products, AJ’s EO Infusions™ emphasizes slow beauty and holistic living. Each product is handcrafted to be effective, elegant, and intentional, with sustainability in mind. The roll-up design of the scrub makes it mess-free, travel-friendly, and effortless to use anytime, anywhere.
“As a nurse, I witnessed how neglecting self-care leads to burnout, stress, and health struggles,” says Story. “I wanted to create something simple yet powerful—a ritual that reminds women they deserve care, not just when everything is falling apart, but every single day.”
Beyond the Lip Butter Scrub, AJ’s EO Infusions™ is growing a vibrant community centered on education, empowerment, and connection. The Glow Notes™ newsletter delivers weekly wellness rituals, essential oil tips, and behind-the-scenes insights to thousands of subscribers. The brand also engages through YouTube (Soulful Sunday), Shopify blogs (Transformative Tuesday), and podcasts (Wellness Wednesday), offering holistic content designed to inspire and educate.
With a vision for holistic luxury beauty, AJ’s EO Infusions™ is expanding into digital courses, ritual guides, and community-driven platforms, inviting women to experience wellness as both practical care and soulful ritual.
Readers can learn more and explore The Lip Ritual™ at the official landing page:
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About AJ’s EO Infusions™
Founded in Hutchinson, Kansas, AJ’s EO Infusions™ is a luxury essential oil–based wellness and beauty brand dedicated to restoring confidence, prioritizing self-care, and celebrating natural glow—one ritual at a time.
Contact Information
Jenice Story
Founder & CEO, AJ’s EO Infusions™
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