Since its founding in 1994, A. Larry Ross Communications (ALRC) has been the most respected full-service public relations firm in Christian-focused communications. The Agency provides values-added, cross-over communications at the intersection of faith and culture, projecting client stories emanating from or targeted to communities of faith within the context of traditional news values. ALRC fulfills its mission to restore faith in the media by providing authoritative source experts to give Christian messages relevance and meaning in the mainstream press. As seasoned public relations counselors with more than 35 years in corporate and agency as well as mainstream experience, we practice public relations as a management function, speaking not only for the organizations we represent through traditional and social media, but also to its leadership regarding media ramifications of considered actions.