Marsha R. Levine started A List Entertainment, Inc. a product placement agency in 1990 with representation of Dassault Falcon Jet. She has placed them in classic films such as The Pelican Brief and The Sum of the Fears and as a brand integration in America’s Next Top Model. She also recently placed Turkish Airlines in Batman vs Superman and Swiss Airlines in the upcoming Inferno with Tom Hanks.
Other aircraft placements are the Challenger 850 from Bombardier Aerospace in Twilight Saga Breaking Dawn. Her skills at identifying Hollywood properties for her clients, relationships with the executives at the studios, crews and knowledge of the film making process, bring her clients some of the most successful placements in Hollywood history from Duracell in The Matrix to Dr Pepper in Spiderman 2.
A Founding member of the Placement Association of America, Ms. Levine served on the Board of Directors for two terms and the Ethics Committee. Today product placement and branded integration are recognized as important alternatives to traditional advertising.
Ms. Levine is credited with being instrumental in guiding the growth of the industry since 1991 and being one of its key agents.